Added
Revolutionizing Added's Branding: Our Strategic Journey
Deliverables
Strategy, Naming, Branding, Website,UI Animations, Booth Design, UI UX
Made for
Added
Year
2022
About
Added brings cutting-edge technology solutions that leverage machine learnings to maximize your CTV ad monetization potential for premium CTV publishers and broadcasters..
The Concept
We accompanied Added on a journey to build a new branding strategy, starting from choosing the name, creating a visual language, designing, and building the website. Added wanted the innovation and uniqueness of their product to be expressed, so we took the design language and applied it to the website using clear infographics. We incorporated the plus sign from the logo as a base to integrate images and design icons that match the language and color scheme. And, of course, we did a makeover for a new dashboard that speaks to their customers.
